Piltover is a tech start-up in the assistive technology space. They see a clear gap in society in terms of accessibility to technology and consider bridging this gap to be their primary mission. At the time of this project's inception, Piltover was working towards the launch of their first product - the IDA M Series I, a mechanical prosthetic arm for below the elbow amputees. Staying true to their aforementioned commitment, they strive to make an innovative product that can reach people at the bottom of the financial pyramid.

To meet Piltover's goals, it is critical to mobilize funding regularly to make it's products available to the intended consumers who, even after a comparatively reduced price cannot afford the products. Piltover's branding and communication needs to therefore focus on leaders holding key positions in government, corporations and other organizations that can and will engage in activities of social welfare. Within this segment, user personas with a modern outlook, liberal views and empathy towards the under privileged were the primary focus. This is because we believe these values align best with Piltover's values and vision of the world and therefore are a natural match.

The website would be Piltover's primary communication channel and the most important representation of it's brand and identity. A custom typeface was designed to expand on Piltover's visual identity to create a consistent image for future communications.

The founding team of Piltover Technologies had a very clear vision of what their brand should be and several paragraphs detailing their vision, mission and goals were shared with me for use on the website. This is exactly what we need to communicate with our audience but that level of detail and amount of information will surely fail to maintain user attention and interest before they finish reading it. To maintain engagement it is important to have a clear narrative with simple, short and focused message targeting a specific audience.

The information was simplified by prioritizing the most important aspects of the message to create a narrative. Additional, the design was modified to focus key parts of the message that could help engage the audience emotionally.

We consider the product to be central to our discussion and the message was designed keeping this in mind so that the user can see how the IDA M Series I fits naturally into the narrative.

Additionally, a campaign was launched to allow greater engagement with Piltover's mission. We call this "PLEDGE A HAND" campaign. Piltover's primary focus is to engage with organizations and individuals to acquire funds to donate products in large numbers. The Pledge a Hand campaign is designed to enable donations in smaller quantities from individuals that cannot mobilize large amounts. This allows interested parties to donate a singular product and even set up donation plans where they donate a hand every year.