Project
Product packaging design:
Solving the single arm hurdle.
Solving the single arm hurdle.
Product
IDA M-SERIES I is a mechanical prosthetic arm. It is specifically built for single arm below the elbow amputees who have one functional arm.
Pain points to address
- The users for the product have only one functional arm to handle the packaging.
- There is an adaptation period for the product. Prosthetics can be uncomfortable initially and it takes time for the body, particularly the brain to accept the prosthetic. It is common for users to discontinue usage during this period.
Designing the experience
It was extremely important for us to design an exciting experience for the user from the get go. Our goal was to make people feel empowered
and that being the case, we could not allow our user journey to create a sense of helplessness or dependency on others.
Market research, particularly discussions with doctors revealed that the target users often looked at the prosthesis as a symbol of their
disability. If we are to overcome the initial adjustment period it was important to create excitement around our product from step one. For 90% of our users, this
would be the packaging. We needed to make sure the packaging could be handled and opened with one arm, so that the user can undestand we cared about them and understood their
challenges.
The box was designed with a flap that would attach to the side and can be easily flipped to open almost as easily as a hard bound book.
The process of receiving the box and opening it needed to be exciting. As if something new has come that will make a difference in their life.
To make sure the users looked at the product as an empowering asset rather than a symbol of their disability we decided to present it as a futuristic
tech gadget. So the packaging was designed to remind users of top tier mobile phone packaging.
